So you’ve got a charity or good cause picked out, but you’re stuck for a little inspiration on how to raise the cash for it? Don’t worry, we’ve got you covered.
There are many ways to raise money, and each one has a fundamental element at its core – emotion. In the same way you try to engage your audience with your marketing, advertising or communications campaigns, the following ideas are all approaches that appeal to the human hiding inside even the most impassive of your friends and colleagues.
Give up something, so that others give
Everybody loves to indulge. It’s one of the ways we’re all linked, and it’s these instant connections that help causes to be seen. Whether it’s letting go of a bad habit or simply giving up something you enjoy, people are passionate about seeing others get well – but can be equally intrigued by watching people suffer a little too! Quitting smoking, losing weight and even giving up alcohol for a short time are all simple things that people can buy into.
Let them eat cake
The almost complete opposite to the above tip is also popular, though – offering tasty treats in exchange for a donation will often motivate people to part with their cash and indulge in a little of what’s bad for them. It’s for a good cause, after all!
Incentivise your audience
What else do people love? Prizes! Whether it’s something incredible, small or even bizarre, raffles and prize draws create an element of competition. You can get really creative with this one by offering business services or personal assistance – even with something ‘everyday’ or mundane – that will give you the chance to show personality and compassion at the same time.
Work up a sweat
Why does running a marathon, embarking on a daunting swim or riding from one end of the country to the other on a bike seemingly never fail to deliver for a fundraiser? Again, at some point in our lives, most of us have probably wanted to do something like that, but have never gotten round to it. However mentally and physically challenging this sort of strenuous activity may prove to be, it’s the emotional side that makes it so relentlessly popular.
Tap into the creativity of people around you, and get to work on creating something that you can sell in the name of your cause. If you show that you’ve gone the extra mile and picked up a paintbrush, needle and thread, or even refurbished dusty old furniture, people will react positively to the extra effort you’ve put in to raise money for your cause.
On its own, crowdfunding might not be the most emotionally engaging way to raise cash, although some causes will tug at the heartstrings no matter what. However, your crowdfunding platform also lets you and others keep track of your fundraising totaliser, as well as share all of the other positive work you’re putting in elsewhere with any combination of the other ideas above.
With your Six Circles platform, whichever fundraising activity you create, you have the ideal mode of delivering your good-cause message to your community. Furthermore, once people begin to engage with your fundraiser, you may be pleasantly surprised by how many others want to follow suit. Give us a call today to discuss how we can help you to help others.